Earth Hour 2011 at Le Meridien: Children's pledge for Mother EARTH
At 8.30pm on Saturday 26 March 2011, lights will switch off around the globe for the Earth Hour. So will all Starwood Hotels worldwide. Fully supported by its mother company, Le Méridien St Julians Hotel & Spa will adopt the initiative for the 3rd consecutive year. But with an interactive and creative twist this time.
"The project has been impressively evolving on a global scale", states Mark Muscat de Celis, Director of Sales & Marketing at Le Méridien St Julians. "And we don't want to fall behind. We want to involve our community, encourage Maltese people to take action and motivate our youth to adopt a new perspective."
With this philosophy in mind, Le Méridien St Julians is launching an interactive competition based on children's creativity and aimed at populating what promises to be a unique art exhibition. Indeed, the management is enthusiastically inviting all children between 7 and 14years old to come up with an A4 creation on the theme of "Mother EARTH"*. The technique (water colours, pencils, collage, etc.) is left to the preference of the child, however all artworks must be laid on A4 sized paper. The drawings will all be exhibited on the 26th March at the KuDéTa Bar & Lounge. On that day, hotel guests and local customers will be able to enjoy this "Mother EARTH" art exhibition and vote for their favorite piece of art. The winner of the competition will get a free afternoon of horse riding for him/herself and his/her close family, together with a picnic basket full of delicious Le Méridien treats.
On top of this original exhibition, Le Méridien St Julians will of course respect the electricity curfew that will put the entire hotel in the dark from 8.30pm till 9.30pm. "But switching off the lights is a simple gesture that must come across as a celebration", emphasizes Angela Saliba, Hotel Manager. "We want to go beyond a mechanical energy saving moment and we are inviting all our patrons to take a stand with us by sharing the magic of a candle-lit evening". Indeed, for an hour and decorated by the children's creations, Le Méridien's public areas will solely be lit with candles. To encourage both hotel guests and local customers to visit the premises for this special evening, the Management is also organizing a "Happy Hour" at the KuDéTa Bar & Lounge from 8.30pm and 9.30pm: for every drink purchased at the bar, clients will receive a second one for free.
For those who are still unfamiliar with the Earth Hour concept, it is important to remember that this is a spontaneous initiative which started in 2007 in Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. On Saturday 27 March, Earth Hour 2010 became the biggest Earth Hour ever. A record 128 countries and territories joined the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off.
This year, the Earth Hour initiative pushes the awareness further with a new "Beyond the Hour" platform: after the lights go back on the 26 March, web visitors are invited to think about what we can change in our daily lives that will benefit the planet and to share their stories. A dedicated online platform has been created: www.earthhour.org/beyondthehour. It captures and allows individuals, governments and organisations across the globe to share their actions. It will act as the tool to showcase and inspire commitments to protect the one thing we all have in common - the planet.
*"Mother EARTH" Exhibition: this art competition is only available for children between 7 and 14 years old. Creations (drawings, paintings, collages, etc.) must imperatively be on an A4 paper to be considered a valid entry. The child's name, age and parent's valid email address must be visibly written down at the back of the A4 paper. Creations can be dropped at the Reception Desk of Le Méridien St Julians Hotel & Spa (level 3) or sent out by post to: Marketing Department, Le Méridien St Julians Hotel & Spa, 39 Main Street, Balluta Bay, STJ1017, St Julians. All creations must be received before Friday 25 March, 6pm. Any late entry will not be validated to take part in the competition. The hotel management can not be held responsible for any lost, damaged or late entry. The winner will be announced shortly after the exhibition day and the management's decision is not to be disputed.
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